One of the many questions since 2020 yet to have a perfect formula or recipe. I have been researching and here are my top 5 ideas, some I have been using for my past virtual events and some I will put them into practice soon.
1. Earn points to redeem gifts
A lot of virtual event platform has this feature ready – set the goals and audience can earn points after completing assigned tasks or missions. Instant gratification by using the points to redeem for gift cards or surprise swag box or sponsored gifts. I find this really useful to drive the audience to sponsor’s booths or get the audience more active during the general sessions or making sure the attendees network with one another. You can check out platforms like Cvent, OnAir by EventsAir or Hubilo.
2. Online games
Having games during breaks can be a good way to keep the audience occupied, especially those that do not have e-mail to response to or do not need such long toilet break. I use Engamio a new gamification platform to build simple games such as word search or jigsaw puzzle game, the leaderboard will create the competition among the audience. Platform like Engamio allows branding and it can be part of the sponsorship package. What platform do you use – care to share and comment?
3. Virtual photo booth
We are so used to getting a photo booth at a physical event but what’s stopping us from having a virtual version? Platforms like Snapbar even allows the user to add stickers (props) on their photo. If the user is super shy, he or she can just keep the photos without sharing them on social media.
4. Get physical
EventMB’s event had short 10 mins of workout session conducted by professional fitness instructor which I mind it very useful to get the audience moving or up from their seats after a few hours of intense knowledge downloading. There are other activities such as cocktail masterclass, mentalists show or even
5. Discussion forum
Turn the chat function during the session into a discussion forum. Some platforms rename the chat feature to Discussion Forum to encourage more subject matter discussion rather than normal chat. To achieve this, a good moderator is required to drive the conversation and this definitely can help to stimulate the discussion while the session is going on.