Whether we are still working from our home or office, the online meeting is just going to be part of our daily schedule now. Words such as zoom and Teams have become a verb in our daily lives.
Most of us have tried using virtual background when doing these meetings, some struggle as their computer may not be compatible. So why aren’t more people leveraging branded backgrounds when there is so much opportunity to build more brand awareness?
The key to designing a branded virtual background is to keep it tasteful (avoid using too many colours or patterns) so that it doesn’t become a distraction for others attending the meeting.
Here are three benefits of utilising a branded virtual background:
1. Cover Up Your Personal/Work Space
Our personal or workspace may not be well organised as we’d like at all times, and switching off the camera during these meetings just won’t fix the problem. This may affect our brand and professionalism. A custom branded virtual background can easily solve that challenge for us and we can always standardise the visuals for everyone in the team. Alternatively, a high-resolution photograph will work as well to cover up the background.
Here’s a link to some free background images.
2. Build Brand Recognition and Trust
I have recently learnt that having our brand on the virtual background can help to amplify our business to the people that we have a meeting with and to those that participate in the virtual event or webinar.
Besides brand colours and logos, depending on the event – I added a QR code for other participants to easily add me to their contact book.
You can create your own QR code HERE.
3. Create a Unique Visual Presence
Besides having our logo and brand colours, we can always be creative to add quotes of the day, project initiative images, images that resonate with our brand or simply just having colour patterns with effects. The virtual background does not have to be just static images but can be in video format as well.
When creating and using our virtual background there are a few best practices that we should follow to ensure we look our best.
Make sure the visual created is 16:9 ratio, 1920 pixel by 1080 pixel
Whether we are using a video or static virtual background, we must make sure it is created in a 16:9 ratio. All virtual background images must be saved as a PNG file to ensure higher resolution, and all videos must be saved at 1920 pixels by 1080 pixels for the best outcome.
Sufficient and proper lighting
Make sure the room is well-lit and consider external lights to create a better contrast between the subject (or us) and the background, and this will also help to reduce the halo effect. Always avoid having windows or backlights so we don’t appear dark.
Use higher quality webcam
As we all know that not all built-in webcams on laptops are good enough. We recommend using an external webcam to give better quality output, and key out the background better to add the virtual background.
Our recommendation of affordable webcams:
- Logitech C922 Pro
- Logitech C920e
- Logitech Brio Ultra HD Pro
- Logitech C930
- Logitech C925e
When using a virtual background (either static image or video), minimise movement will help to reduce any odd halo effects. Anytime our webcam sees movement (colour changes), it could affect how our virtual background is presented, and this applies to when someone walks past behind us as well.
Need help to create a good virtual background? Get in touch with us at firstname.lastname@example.org and let us help you out!